Dating sites woo me
Upon launching the website at Tech Crunch40 in 2007, Stokols grew the organization from 5 employees in 2007 to over 60 in 2011.
The company broadened its focus over the past 5 years and, at the time of its sale, included additional websites of various interactive video experiences including one on one online chat experience (Woo Me.com), reality TV online video (Woo Me.tv), peer-to-peer video chat (Shuffle People.com), and social group video chat (Monster Chat.com).
One analyst valued Woo Media at million at the time it was funded.
Woo Media was created by Stephen Stokols, an American entrepreneur, technologist and executive in 2007 after a conversation with his sister about the difficulties using an online dating service.
withdrew its plans for an initial public offering last month after more than a year of delays.
While Chief Executive Kelly Steckelberg said the company was profitable the first quarter of this year, 15% of Zoosk staff was laid off in January.
Stokols had been working on new web based video technologies and used it to launch Woo Media’s first property, Woo
Woo Me, which started in 2006, launched in November of 2007 as a speed-dating site, where would-be socializers could quickly find "sessions" tagged with common interests and interact with potential connections via live video feeds.It's unclear what Woo Me sold for, but the service did raise some million in venture financing in the past, meaning investors would have only gotten a return if the pricetag was higher.With the acquisition, Woo Me's 10 million users (though some say that number is inflated) are now redirected to Zoosk, with the message "Good news!I can tell you first hand building a dating business sux. More than 10 other dating companies were acquired in the past year, two by Barry Diller’s IAC/Inter Active, which already owns nearly 22% of the market through an amalgam of sites and apps that includes Ok Cupid, and Tinder.It is tough on a variety of levels, not least of all creating a pool of users quickly, trying to get them to eventually pay something, and then the big one – the ultimate irony that the better the product you build – the faster you lose your users. “In terms of revenue, the online-dating industry has matured, but there are too many players and not a lot are generating sufficient revenue for these sites,” said Britanny Carter, analyst for research firm IBISWorld.